Magazine Advert

In our magazine advert I wanted to give the band thh brand of beinf young and rebellious . They aim high in life yet they just want live the 'good life' no matter where it actually takes them .I created the poster using a mixture of both Adobe Photoshop CS5 and Indesign CS5 to create a piece together my advert into a visually pleasing way . I used a black background to give the poster a grungey look , black resembles edgeyness , rebellious and masculine. Which I think works well as the band is driven by a masculine force. I kept to a very simple colpour scheme , black , light lue and a purplish colour. This made the arrangement simplistic and easy to arrange . I used a photo from the digipack front cover but converted the colours to gry scale as I though this looked much better , than having a blue cover overlapped on the photo. The banner below my photo I used a simple font with the bands name in a black font with a white stroke on the outside, I got the idea by reasearching various punk bands on the internet. Originally I had guns under the text but this was soon dismissed as I felt it didn’t fit with the genre very well. I then added the tour dates which I wrote in white so they could be easily seen and a bright pink to show ‘the special guests’ under the bands venue .

We are putting it on the back of a magzine so we can draw awareness to out audience to successfully promote and advertise our band. This advert is aimed at 16 – 25 year olds since this is the target age group we our aiming the style of music at. The magzine is supossed to root the brand down of the band

Digipack Evaluation

In our digipack I wanted to give the band the brand of being a young , rebellious punk group. There aim in life is to have fun through various stimulates like alcohol , drugs and sex. They abitiion is to aim high but at the same time ant to make the most they can out of life , no boring dull jobs they want to life the glam rock style they were born to lead.

I created the digipack using a multimedia editing software package alled Adobe Photoshop CS5 . On the first page of the digipack , I wanted to use quite grungy colours , which were black , white and grey. I took an image and applied many effects and filters and also repainted over it again to give it a look that didn’t resemble perfection. The shapes on my cover were vertical and rough , jagged shapes connate the idea of the band being edgy , not quite right and rebellious ( rough around the edges).

On my second page I added a brief biography ,which told the audience a little about the history of the band , including there influences for why they play that particular kind of music. I kept to the same greyscale based colours as before to not over complicate things . I thought I would use the main driving voice of the band , the vocalist as the image on this cover to show that he represented the band the best .

On my third page , I kept the idea of simplicity and used just a plain white background . I added a picture drawn by Hunter S. Thompson with a following quote about drugs which summed up the lifestyle of the band very well. This rooted the band down to the ideology that drugs help produce some of the best music ever recorded.

On my fourth and final page I used a shot of my singer in the foreground holding what is clearly a bottle of alcoholic desent and a cigarette in his mouth about to light it up, there is the additional groupies near by which higlight the whole ‘Party hard style’ my band was trying to aim for . I feel that this hot suits a back cover well since , it shows the end of a gig , another day over and the celebration , the aftermath of the show.

Task One - In What Ways Do Your Media Products Use, Develop or Challenge Foms and Conventions of Real Media Products?

In our pop video we began by researching and analyzing the major conventions used to create a pop video. We looked at many pop video from the grunge genre , for example : Sound Garden, Alice in Chains and Nirvana. We look at other videos from the Punk genre from bands like ‘The Sex Pistols’. In our pop video we aimed to imitate the pop video to give plaisir ,we did this by having a performance element and a narrative in our pop

video. We also subverted the common conventions give jouissance to our music video. We did this by adding a documentary shot style to our narrative as the band toured around the country in their tour bus this added something new to the video.

These major conventions come from the theorist Keith negus and they are;

· The explicit and unashamed promotion of the artist’s “image” (aesthetic/generic/ideological) as a specific product with a brand identity, ready for mass consumption

· The featuring of the artist

(almost without exception)

· A wide and extensive use of shot types, camera angles and movement

· Repetition of reoccuring thematic elements and generically specific iconography (one key element often being dominant and providing the skeletal structure for the promo)

· A possible narrative structure

· A possible performance element

· The flexibility to disregard Realism!

· Shots cut tightly to the beat of the track

· Use of special effects (lighting, annimation, CGIs, in-camera effects)

· A carefully constructed Mise en Scene appropriate to the content and tone of the track

· High impact instantly! (Don’t forget that competition for airplay on the main music channel outlets is intense)

In our pop video we were trying to convey the message of the actual song . The song is about the joys and wanders of taking heroin , enjoying life. Its all about making the most of life through sex , drugs and rock’n’roll. The famous quote of live fast die young applies to the band. The brand we were trying to convey for our band was that they were happy go lucky guys about town . They are rebellious , urban , happy and carefree We spiked their hair up and messed it up to show the fact they are like this.

In the still to the left it shows the band having the after party with their groupies. We used Negus’s conventions to show the chaos of the party. We used various close-ups of the guys and girls and we had the camera on a shoulder walking around this party so it could get in close and make it a more intimate shot. We also used fast cutting to illustrate this idea of the band living a fast and furiously paced lifestyle.

In this still we showed the band on the tour bus traveling between their gigs. Again we used Negus rule and shot it in a documentary style to give the effect of a traveling camera recording all the bands movements. A wobbly camera was used to furthermore highlight this intention. This camera position also added a sense of realism , seediness and edginess to this scene .

In this still we showed the band performing in what is supposed to be the back of an old abandoned factory. We used conventions from Negus , including Close ups , Wide shots , long shots all of which to show the band performing. We had flashing light that ranged from Red, Blue ,Green to purple this connoted the idea of the world is never stopping and just constantly keeps changing.

For our digipack we used the rule of thirds to make the cover visually pleasing to the eye and would make everything look uncluttered. We used black , white and blue to keep simplicity in our design . The font was bold and we made it big and heavy to make it really stand out on the CD cover, we made the text Blue which really contrasted well with the black background. This all meant that we would be more likely to be able to sell the CD more successfully.