FIRST PITCH

As Keith Nugus explains about how for a film to work it need the convetions , they are listed below.

· The explicit and unashamed promotion of the artist’s “image” (aesthetic/generic/ideological) as a specific product with a brand identity, ready for mass consumption

· The featuring of the artist (almost without exception)

· A wide and extensive use of shot types, camera angles and movement

· Repetition of reoccuring thematic elements and generically specific iconography (one key element often being dominant and providing the skeletal structure for the promo)

· A possible narrative structure

· A possible performance element

· The flexibility to disregard Realism!

· Shots cut tightly to the beat of the track

· Use of special effects (lighting, annimation, CGIs, in-camera effects)

· A carefully constructed Mise en Scene appropriate to the content and tone of the track

· High impact instantly! (Don’t forget that competition for airplay on the main music channel outlets is intense)

Today we pitched our idea to Luke .We picked the song ‘another girl another planet’ by the Only ones. This a song from the late 70’s . We talked about the location we should film our music video . For the performance side we though about driving down to Camden that day and filming the badn playing in an abandoned alley way with the majority of the wall covered with old posters. Luke highly advised against this and instead decided that we should try to simulate this to the highest degree of realism that was possible in the studio. We thought about the narrative location of our video . We all though of the idea about having the band getting drunk with themselves and after with their groupies in the dressing room . This shows the having fun side to the song which the song is mainly based upon .