Monday, 22 March 2010

Who are the target audience?


Any class could see this as it could relate to anyone as if your working class or if your upper class as horror targets a main stream audience , since most people rich or poor love being thrilled and scared. The main target audience for horror film in general is the 15-24 year old market . A saecondary audience would be older horror fans of 25 + Our film is most likely to be aimed at teenagers of the age of 15 to 24 year olds this beacuse who we have in our film is in the age range of 16 -18.
This is because people who are into heavier music with lyrics about death and dying or angry agressive issues . Tradtionally more working or middle class older men prefer this kind of music they will be more fond of the thriller/horror genre as it fits there music taste and in some cases their sense of style aswell .This subculture fits in with the fashion of metal and goth which some influences come from horror films like vampires etc. example above is an Emo teenager.
Even 15 to 24 year olds fans don't have to look gothic or emo or dress differently . Normal looking teenagers can still like this kind of movie.


Whether it being the horror if they were kidnapped as a teen or if there child was taken away as an adult .It would be more likely for boys as not many girls are into the horror genre unless there with there boyfreinds. Our vilm through out has high tension . It is very chillintg the whole way through and jumpy . This is done by use of sound and clever camera work . The whole thing remains mysterious and it is left with a cliff hanger as the last scene is the apparent dead body waking up suddenly.

What kind of media instituation might distrbute your media product and why ?

Our Thriller has lots of blood and gore . We got inspiration from this from the very popular film Saw , Just like Saws storyline our main protagonist wakes up alone in abandoned room , with no idea how he got there he begins to plan his escape..

I looked at production company Lionsgate . It is a studio with a key presence in the production of films. They made Rambo and the bank job these have all made lots of profit with more than sex and gore a good storyline. A horror doesn’t have such a good effect if it focus’s on the plot and the characterization rather than creating a dramatic effect, appeals to larger audiences. Then I came across horror films made by Lionsgate , including My bloody valetine and the Saw franchise this showed me that they had links to the horror industry and was experienced in this particular genre . I found more specific information about Lionsgate such as a they have a sister company ,20th television . This has control over most of the american televison channels mostly appealing to a male audience . They also own FX in the UK .This is aimed towards men and the programs it airs are ‘True Blood’ a horror that focus on appealing to the mass audience by including copius amount of gore and ‘Dexter’ which is about a policeman who murders the crooks the cops cant catch . This would be a brilliant way to advertise my film on this channel . Since Lionsgate own FX it would be easy to broadcast a trailer for my movie and we know that it will be shown to our target audience . Lionsgate also own their own TV guide network , a big cable network allowing us to make the distribution of our Thriller easier by releasing directly onto cable TV
What I have found from researching is films on Cable TV especially on low budget films has become one of the most profitable aspects. Lionsgate seemed to be the perfect choice for our movie. I then found a website dedicated to horror films which reviews them and has many trailers . This confirmed that it was the right choice of production company for my thriller

How does your product represent particular social groups?

My film Mute is about teenagers who have been captured and literally piled up in a pitch black room waiting to die or even worse have the horrible torture waiting to come for them just to please one sick minded and mentally disturbed man. Teenagers in my film are represented to be weak willed and helpless. Other films that employ this tactic are basically any other kind of horror, but usually the American films. Just like capture and torture films like ‘Saw’ the adults usually make it out alive since they have more wit and life experience than the younger generation. This fits in with Saw as there is just one man trying to escape after been drugged and kidnapped from his home, you don’t find out the reason but later on in the film everything becomes clear as to why he was put here and he starts put together the clues he realises the horrible truth that he is actually the mastermind behind this whole scheme of things. This movie is not intended to be aimed at a audience younger than 15 as it is very jumpy and features a lot of blood and gore .This movie connects with teenagers since it is a thriller/horror and this is the particular genre of movie an average teenager will go to see and since all the cast are teenagers it works even better. This wouldn’t connect as well to Adults since most don’t go for horrors, they like the high concept action movies like the Mission Impossible franchise.

Young people are often represented as chav’s and hoodies and the fact that a certain group of hoodies were banned in shopping centre Bluewater just outside for wearing hoods .The representation in the press is about them being vandals and hooligens who prey on the older generation robbing , mugging and beating up people for fun . People are scared by a group of hoodies hanging around they feel imtimitated. Our film represents teenagers in a very different way. This man who captured all these teenagers and taken them hostage in this room. He has a strong hatred for teenagers as a social group as they are seen as vandals and have no feelings for the older generation or anyone else except them selves. Maybe he has been mugged and assaulted often and has had enough of the hoodies taking advantage of him and his age. But our film makes teenagers seem like weak and subservient people as they are all tied up and gagged and this renders them useless to themselves as they have no chance of escaping. This shows teenagers in the light of a victim, making them the prey and no longer the predator hunting down easy targets on the street.

Thursday, 18 March 2010

In What Ways Does your media product use, develop or challenge forms and conventions of real media products

We arranged our title sequence to look like something from LOST
This beacuse it is a horror mopvie and we wanted to get the same effect of the title sequence from the film we copied as to our film we actually made. This beacuse it fades in and out at the beggining then repeats at the end
We began our movie with REDRUM productions

This is beacuse we wanted people to know as soon as they saw this name that it was murder backwards which the idea came from the Shining , people would realise it was a film in the genre of horror straight away. Redrum also seemed a sutible name since it was a group beffort making the film it wasnt fair to put one single persons name. The reason we only used this and our end title is because we wanted to create and keep tension high throughout the entire movie . This is different to most movies since they usually all feature Director , Producer , Editor , Actors




The very first shot of our film is Rory.This conforms a typical hollywood horror movie, by introducing the main character in the opening scene.


It is an extreme closeup of his eye .It is in a pitch black room so we can only just make out his eye as the sunlight creeps in through the boarded windows.Since it is so zoomed in and just focused on this worried looking eye this creates a sense of confusement , the audience dont realise whats going on until Rory actually gets up from his bed. This shot was influenced from the very popular movie SAW since in all the movies it starts with the victim waking up , disorentated and to no clue where they are.





When our protagonist actually awakens he jumps up against a wall ,panicked he begins to survey his surroundings he sees a window . This is a mid shot so we get a more clearer picture of how beaten up , battered and brusied our main protagonist actually is .He then hears a noise , this noise and general idea we got from the film the Blair witch project and it worked in our favour , It kept our viewers on the egde until something scares him so much he falls throught he door.



As he falls into the next room we used a tracking shot which cuts through the wall and door . He then is plunged into pitch blackness with not even a slither of sunlight able to light his way. He finds a torch on the floor and turns it on. He then slowly starts to pan aorund himself to find out what actually is in this room . As he sines the torch we used a POV shot so we could give the impression what he sees.





We see a reaction shot of our main protagonist . This shot conveys the sense of horror our protagonist is feeling . The bloody handprint is seen in any typical horror and blood always shows that something bad is going to happen . And backed up with a reaction shot this confirms it.





This is the first shot of what Rory actually sees its a POV shot . A girls face with her eyes wide open , pale and blooded . A dead body is always something that is in a horror movie as horror movies always end or begin with dead bodies






The final shot of our film is our main protagonist approaching a dead body to examine it . This is similar to the film 'Seven' As the horror builds with the music and sounds until the titles show with a loud crash.






Our film title comes at the end after our main victim is awoken since this leaves the audience on a cliff hanger and they can only imagine what is going to happen next to our main protagonist . It fades in fast with a loud crash then quickly fades out again